A hands-on workshop that will take you from a Gamification Newbie to Expert

You'll gain a first-hand understanding about how gamification can help you increase engagement and optimize interaction with the people using your products, services and applications.

Gamification is fast moving from a perceived flash in the pan into marketing mainstream thinking. Consultancy firm Gartner predicts that by 2015, more than 50% of organizations that manage innovation processes will gamify those processes, and predict that by 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay and Amazon.

By harnessing the power of gamification, you can directly influence behavior and optimize how users interact with your site. With the market for gamification booming, now is the best time to get ahead. Current research shows...

• ...an estimated 20 million of the more than 25 million 12-17 year olds in the US are gamers
• ...that 20% of the US population have played a game on a social network site. And what's more, that 35% of these social game players are first time gamers who have never played any other kind of video game
• ...Americans now spend 22.7% of their online time on social networks, which is far more than anything else, including email at 8.3%

As advertisers struggle to find alternatives to traditional media, gamification is looking like a very attractive option for brands to achieve their marketing goals.

Build a successful gamification strategy for your brand and the benefits can be great. You can boost brand loyalty, keep your customers engaged and instantly build a relationship between your brand and your end customers - a marketers dream come true.

With gamification being one of the most powerful tools to help companies meet their marketing goals, it's critical as a marketer that you harness this power and get into the nitty gritty of what makes a successful gamification strategy. A gamification strategy, when developed well, can be extremely adept at providing a means for a bi-lateral conversation with customers, helping organizations tailor their go-to-market strategies.

But even with such a potentially huge opportunity, there are many questions for brands to answer: What rewards should you offer? What sort of game should you design? What are your strategic goals? But what is the best way of harnessing this power and keeping your customers coming back for more?

One company holds the answers to all of these questions, Bunchball. Having been involved in the gamification industry since 2007, they are the industry leader in their field working with leading consumer and B2B companies. Their customers include Warner Bros, Comcast, NBC Universal, ABC Television, Stella & Dot and LiveOps, VMware, among many others. These companies use Bunchball's Nitro gamification platform, and its powerful analytics solution, to create customized, actionable and scalable user experiences for consumers, employees and partners.

In this practical workshop, Bunchball will give you the tools to create a successful gamification strategy. They will demonstrate first hand that by implementing game mechanics across websites, social networks and mobile applications, businesses can engage their users in a more meaningful way and reap tangible benefits, such as increased customer loyalty and increased time spent on site.

Join us June 12th at the New Yorker Hotel to get a 360 degree look at the gamification industry and what you need to succeed from a real industry leader, Bunchball. In this dynamic workshop you will learn you'll benefit from Bunchball's proven client process. In this interactive workshop Bunchball will address...

• What is gamification? A clear introduction for every beginner
• Gamifying for the right reasons: Identify the circumstances when adding a 'game layer' to your business adds value
• How to incorporate gamification into your existing marketing strategy - and track results
• Maximize interaction: Learn the most proactive ways to interact through game dynamics with your customers
• The fundamentals of sustained engagement with gamification: learn what criteria are needed to keep your gamification strategy fresh and keep people wanting more
• Learn the best ways to incorporate loyalty programs and customer benefits without giving too much away
• Activities & Interaction Points? How are people interacting with the product/service today and how might gamification impact this?
• Who cares & why? An exploration of user types to determine if there are segments of users who share common incentive profiles
• Behaviour economics: understand the increasing influence you can have on your end users through game dynamics
• The risks: Understand how to avoid alienating your customer base with added unnecessary complexity

Gamification is very real, has tangible benefits and is here to stay. Any marketer serious about innovation and improvement will have to look at the gamification in detail, and we have the perfect place for you to do this.

After all, if you are going to get ahead in 2012 you will need a well thought out strategy – that only Bunchball and our corporate speakers can provided.